Microgaming has a genuine claim to providing the best-known casino games on the face of the planet. The global igaming giant has developed video slots based on beloved entertainment franchises while also crafting original content. Quite simply, this strategic approach has been fundamental to the success of Microgaming.
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How Microgaming Slots Compare
Microgaming has been such a success in recent years because it realised that competitors had an advantage in producing content based on official licences for TV shows, films, games, and more. In response, Microgaming has managed to strike deals with some of the hottest entertainment properties that the world has to offer.
To date, Microgaming has released a diverse range of branded slots that includes names like the Dark Knight, Game of Thrones, Jurassic Park, Terminator 2, Bridesmaids, and Battlestar Galactica. Those slots have driven Microgaming to a new level and has made the company a vital software partner for leading online casinos.
Currently, NetEnt is one of the closest providers that can compete on officially licensed slots. However, it must be pointed out that NetEnt’s deals are not quite as prestigious. Aliens, Dracula, and South Park: Reel Chaos have all been resounding successes, but they just aren’t as well-known as the Dark Knight.
In terms of original slots, Microgaming’s biggest hits would have to be Mega Moolah, Thunderstruck, and Immortal Romance. From those, however, Immortal Romance is the only one that actively tapped into a hot trend. Vampires were hugely popular when Immortal Romance was released, and Microgaming reaped the rewards.
Microgaming has encountered greater competitor for developing original content. Immortal Romance was a qualified success, but Microgaming has drawn competition after NetEnt released Bloodsuckers. However, Microgaming’s vampire title has maintained the edge, as NetEnt’s various other slots receive greater attention in marketing.
Compared to IGT, it is fair to say that Microgaming has not reached the same heights for original content. Slots like Cleopatra, Kitty Glitter, and Siberian Storm are all bigger than Microgaming’s equivalents. Meanwhile, Barcrest is a much smaller developer by comparison and has managed to deliver a bigger hit in Rainbow Riches.
The final mention goes to BetSoft, and this is because the developer has shown an ability to design the best-looking video slots in the industry. Microgaming has the resources to deliver immersive 3D worlds, but appears to hold back from challenging BetSoft at this level.
A Brief Microgaming History
The company was founded by South African entrepreneur Martin Moshal and is now under the guidance of CEO Roger Raatgever. From a software standpoint, Microgaming has been a pillar of the global gambling industry since being launched in 1994. Back then, Microgaming is credited with launching the world’s first real-money online casino.
Microgaming has overseen cutting edge innovations like mobile casino and live dealers. Crucially, the software provider is also willing to deliver games alongside its competitors. For this reason, Microgaming now operates the Quickfire platform to seamlessly deploy content for its online gambling partners. These innovative decisions have made Microgaming the global giant that it is today.